Your team has stories worth telling.
They just need help telling them.
Your employees are the most trusted voices your brand has. But most of them stare at LinkedIn for ten minutes, give up, and close the tab. Say Something fixes that.
of B2B buyers trust employee recommendations over traditional advertising.
more engagement on content shared by employees vs. brand channels.
of employees would post about their company if the content was written for them.
Employee advocacy programs fail because of content, not enthusiasm.
You've probably tried this before. You launch an advocacy program, send out pre-written posts, and ask your team to share them. A few people do it for a week. Then engagement drops off because the posts feel corporate and everyone knows it.
The problem isn't that your people don't want to post. It's that copying and pasting a brand message doesn't feel like something they wrote. Their network can tell. And that kills the whole point of employee advocacy: trust.
Content that sounds like your people, not your brand guidelines.
Each person gets their own voice
Instead of handing employees a pre-written post, Say Something has a conversation with them about what they actually want to share. A team win, an industry observation, a client success. The output sounds like them because it comes from them.
No training required
Your team doesn't need to become content creators. They pick a topic, answer a few questions, and get three polished drafts to choose from. The whole process takes five minutes.
Quality control is built in
Every draft goes through a strict filter. No emojis. No hashtag dumps. No engagement bait. No 'I'm thrilled to announce.' The posts that come out actually read like something a smart professional would write.
Real stories, not reposts
Your team is having interesting conversations, closing deals, solving problems, and learning things every week. That's content. They just need help pulling it out and shaping it into something worth sharing.
Your people's LinkedIn feeds are your highest-ROI channel.
A company with 100 employees has a combined LinkedIn reach that dwarfs most brand pages. When those employees share genuine, well-written content about their work, the effect compounds: more visibility, more trust, more inbound interest, and stronger employer brand.
The companies winning at this aren't the ones with the best content calendars. They're the ones that made it easy for their people to say something real.