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We did it. Four months of grinding. Reworking the deck. Late nights. A demo built in 48 hours. And today? We signed one of the biggest hotel chains in North America. I’m not going to lie. There were moments I didn’t think we’d get here. But this team never stopped believing. Proud doesn’t even begin to cover it. If you’re building something right now, keep going. It’s worth it. Trust me. 🙏 #partnerships #startuplife #nevergiveup

Our team just signed a partnership with Marriott's loyalty division. Four months of back and forth, a complete rework of our pitch deck at the halfway mark, and a last-minute demo our engineering team pulled together in 48 hours on no sleep. The turning point was the third call. Their VP of Loyalty told us they didn't need another vendor—they needed someone who understood why their 12M point redemptions per quarter were declining. So we stopped pitching features and spent two weeks mapping their redemption funnel against their top 200 properties. We found that 40% of members didn't even know they had enough points to book. That became the entire pitch. Not our platform—their problem, with data they hadn't seen before.

AI is changing marketing. But most companies are doing it WRONG. Here are 5 ways the best brands are actually using AI in 2026: 1/ Subject line testing → 2/ Creative resizing → 3/ Customer feedback summaries → 4/ Audience segmentation → 5/ Performance reporting → The companies that adopt these will win. The ones that don’t will be left behind. Which one are you using? Drop it in the comments 👇 Follow me for more marketing + AI insights. #AI #MarketingStrategy #FutureOfWork

Last quarter I sat in on a marketing ops review at a 200-person e-commerce brand called Rothy’s. Their marketing team was spending roughly 11 hours a week writing and rewriting subject lines for email campaigns. Not strategy. Not creative. Just A/B testing copy by hand across 14 product segments. They replaced that workflow with a Claude integration that generates 30 subject line variants in under a minute. Their senior copywriter told me she went from writing subject lines to reviewing them—and she now spends that recovered time on the brand voice guide they’d been putting off for two years. Their open rates didn’t change much. But their campaign launch cadence went from twice a month to weekly. Same team, same budget, twice the output. The AI didn’t make the marketing better. It made the marketing possible at a pace they couldn’t staff for.

sooo i jumped on a call with a former coworker expecting like 15 min and it turned into an HOUR she basically told me im chasing the wrong thing and honestly... it hit different 😭 the people who really care about you are the ones who tell you what you dont want to hear forever grateful for people like that in my life ❤️ who’s someone that changed ur perspective?? tag them below 👇👇

I jumped on a call with a former colleague last week expecting a quick 15-minute catch-up. It turned into an hour. She challenged me on something I’d been avoiding: that I was optimizing for title instead of learning. She said something that stuck with me. "You’re three years into your career. Pick the role where you’ll be embarrassed by how little you know on day one. That’s the one." I’ve been thinking about it ever since. Sometimes the best career advice comes from people who have nothing to gain from giving it to you.