Your employer brand lives on your employees' LinkedIn feeds.
Job postings get you applicants. Your team's LinkedIn presence gets you the right applicants. The best candidates are researching your people before they ever apply.
of job seekers research a company's culture and reputation before applying.
lower cost-per-hire when candidates come through employee networks vs. job boards.
faster to fill roles when employees actively share what it's like to work at your company.
Your careers page tells people what you want them to think. Your team's posts tell them the truth.
Candidates don't trust careers pages. They trust the people who work there. When your engineering lead posts about a technical challenge they solved, or your sales director shares what they learned from a tough quarter, that's more convincing than any employer branding campaign.
But asking employees to post about work is awkward. Pre-written posts feel corporate. And most people genuinely don't know how to write about their job in a way that sounds natural. That's the gap Say Something fills.
Make your team your best recruiting tool.
Authentic employee stories at scale
Instead of asking people to share a pre-written post, give them a tool that helps them write their own. The result is genuine content about what it's actually like to work at your company, in their voice, not yours.
Onboarding and culture moments
New hire posts are some of the highest-performing employer brand content on LinkedIn. Say Something helps new employees capture their genuine first impressions, what surprised them, what they're excited about, and what the team is really like.
Retention through recognition
When employees regularly share wins and credit their colleagues publicly, it creates a culture of visible recognition. That's not just good for employer brand. It's good for keeping the people you already have.
Passive candidate pipeline
When your team is consistently visible on LinkedIn, you build relationships with passive candidates before you ever have an open role. When the req opens, you're not starting from zero. Your team's content has already been doing the work.
Employer brand isn't a campaign. It's what your people say about you every day.
The companies with the strongest employer brands aren't the ones with the best recruitment marketing. They're the ones whose employees talk about their work publicly because they genuinely want to. The question is whether you make that easy for them or leave it to chance.
Say Something gives your team a way to share their experience without the friction of figuring out what to say. Five minutes, three drafts, and a post that sounds like them.