Career Updates

LinkedIn Post Example: New Job Announcement

You just started a new role and want to post about it. Here's what most people post vs. what actually makes someone stop scrolling.

What most people post

I'm thrilled to announce that I've joined Acme Corp as VP of Marketing! 🚀 After an incredible journey, I'm so excited for this next chapter. Grateful for everyone who supported me along the way. Here's to new beginnings! 🌟 #newjob #marketing #grateful #excited #leadership

What actually works

I started at Acme Corp two weeks ago. VP of Marketing. I wasn't looking to leave my last role. But when their CEO walked me through what they're building for mid-market SaaS, and the fact that they have 4,000 customers and zero brand awareness, I couldn't stop thinking about it. The first thing I did was sit in on 12 customer calls. Not to audit the sales team. To hear how real people describe what Acme actually does for them. That's where the messaging is hiding. Two weeks in and I've already thrown out the deck I came in with. The opportunity is bigger than I thought.

Kill list violations
✕Emojis (🚀 🌟) — signals performance over substance
✕"I'm thrilled to announce" — performative excitement
✕Hashtag stacking — #newjob #marketing #grateful #excited #leadership
✕Generic motivational language — "Here's to new beginnings"
✕No specific details about the role, company, or what drew them there
Why the good version works

The good version tells you what drew them to the role, what they've done in their first two weeks, and what they're actually thinking. It reads like a real person wrote it because a real person's details are in it. You know why they joined and what they're working on — not just that they're "thrilled."

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