Kleo shows you what’s trending. We help you post what actually happened.
Kleo is a Chrome extension that surfaces viral LinkedIn posts from other creators so you can study and replicate what works. It's a useful research tool. But starting from trending content means starting from someone else's story — not yours.
Starting from trends vs. starting from your week.
“5 things I wish I knew before starting my business: [1. Know your customer. 2. Build in public. 3. Focus on distribution. 4. Hire slowly. 5. Cash flow is king.] Which one hit hardest for you? Save this for later.”
A customer called on Tuesday to say the deck we built together got them the board approval. First one in eighteen months of pitching.
They thanked me. I thanked them — because the reason the deck worked wasn’t the slide design. It was the conversation we had in January where they finally said out loud what the actual problem was. We just wrote that down.
Sometimes clarity is the whole product. The rest is formatting.
Inspiration borrowed at scale becomes noise.
Swipe files compound the wrong thing
Kleo's swipe file is a library of other people's best-performing posts. If everyone on LinkedIn is drawing from the same library, the posts stop feeling distinct. The posts that actually stand out aren't trending — they're specific to one person's week.
Virality is the wrong benchmark
Posts that go viral among people you've never met don't necessarily convert to trust with the people who could hire you. Engagement from strangers is different from credibility with prospects. Most professionals need the second, not the first.
Your story can't be curated
Creator insights, posting frequency, optimal timing — Kleo surfaces all of it. None of it answers the actual question: what happened to you this week that's worth sharing? That's a conversation, not a dashboard.
Your audience already follows you. They want your story.
Kleo is useful for understanding what performs well on LinkedIn. But the question “what should I copy?” is different from the question “what do I have to say?” One points outward. The other points at the thing you actually know.
Say Something starts with a conversation about your week. What you learned, what surprised you, what almost went wrong. The post that comes out of that conversation is specific enough to be interesting — and yours enough to be trusted. Try it here or read posts where that worked.
Common questions.
What does Kleo actually do?
Kleo is a Chrome extension that overlays LinkedIn with data about what posts perform well, creator analytics, and a swipe file for saving content inspiration. It’s primarily a research and discovery tool — it helps you understand what works on LinkedIn, but doesn’t help you figure out what you have to say.
Is Kleo free?
Kleo started as a free extension but has moved to a paid subscription model for its full feature set. The pricing isn’t publicly listed — you’d need to check their site for current tiers.
Can Kleo write posts for me?
Kleo has added AI writing features in recent versions. But the writing starts from prompts or trending structures — not from a conversation about your specific experiences. The output tends to reflect the templates it was trained on, not the story you’re actually trying to tell.
Is Say Something free?
Yes. You can write posts, grade existing ones, and check for AI-sounding language — all free, no account required.