LinkedIn Post Example: Sharing a Failure

You want to be open about something that went wrong. Here's the difference between performative vulnerability and the real thing.

What most people post

I failed. And I'm not ashamed to admit it. Last year, I launched a project that completely flopped. But you know what? Failure is the greatest teacher. Here's what I learned: → Failure isn't the opposite of success, it's part of the journey → Every setback is a setup for a comeback → The only real failure is not trying If you're going through something tough right now, keep going. Your breakthrough is closer than you think. 💪 #failure #resilience #growthmindset

What actually works

In March, I pitched our board on expanding into the UK. I built a 60-page market analysis, hired a country manager, and signed a 12-month lease on an office in London. The board approved it unanimously. Five months later, I shut it down. We'd signed four customers. Our country manager quit. The lease cost us $180K that we'll never get back. The mistake wasn't the expansion. It was how I sold it internally. I built the case around market size and competitor presence, the kind of data that looks great in a deck but tells you nothing about whether your specific product will work in a specific market. I never talked to a single UK prospect before pitching the board. I treated a $500K bet like a strategy exercise instead of a customer development problem. The UK might still be right for us eventually. But next time I'll have 20 signed LOIs before I sign a lease.

"I failed. And I'm not ashamed" — performing vulnerability, not showing it
Emojis (💪) — tacked on
Arrow-pointed listicle — recycled motivational quotes
Generic motivational language — "Every setback is a setup for a comeback"
Hashtag stacking — #failure #resilience #growthmindset

The good version tells you exactly what happened, how much it cost, and what they'd do differently. You learn from it because the author clearly learned from it. The specifics are what make it credible — $180K lease, four customers, five months.

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